We are an independent creative agency, populated by a diverse and devoted group of strategists, storytellers, designers, marketeers and digital developers. We have an integrated approach on projects, perfecting the synergy between our disciplines branding, communication and technology. 

We believe in independent thinking, a holistic view on design and  a human-centric approach. This total design-mindset enables us  to build emotionally relevant and impactful brands and communication.

Our full-service offer includes brand platforms and visual identities, interior concepts, products and packaging, websites and digital innovation, advertising and communication campaigns.

We were founded back in 1963 by some of the most progressive thinkers of its time, and we continuously challenge ourselves to live up to this legacy and philosophy, driving positive change and shaping good business for our clients.

Total Design positioned Dutch design internationally with projects including the wayfinding at Schiphol airport, the marketing of the Stedelijk Museum Amsterdam, the stamps of PTT Post, the national phonebook and the logo and visual identity of Randstad. 

Some of our more recent clients include Océ (Canon), Staples, DNB, Bavaria, HEMA, The Van Gogh Museum, De Persgroep, ABU, Nationale Nederlanden, GustoMSC, Dynniq, GrowWork, the Municipalities of Utrecht, Rotterdam and Amsterdam, various government ministries, TU Eindhoven, the VU, Tergooi Hospital, NPO, the Heart Foundation and Sanquin.

Creative Agency

Design

Total Design

Total Design's headquarters in Amsterdam, Netherlands

This department oversees the planning, execution, and completion of projects to ensure they are delivered on time and within budget.

Project Management

This department focuses on developing and executing innovative creative strategies to enhance brand communication and engagement.

Creative Strategy

The Design Team at Total Design is responsible for creating visually compelling and innovative solutions across various media. This team of skilled designers, senior designers, digital designers, and a motion designer collaborates closely to develop brand platforms, visual identities, interior concepts, product packaging, websites, and digital innovations. They ensure that each project aligns with the company's holistic, human-centric design philosophy, aiming to build emotionally resonant and impactful brands and communication strategies for a diverse array of clients.

Design Team

The Client and Branding team at Total Design is responsible for developing and managing strategic brand platforms and visual identities for our clients. This includes overseeing the creation of emotionally impactful and human-centric branding, ensuring consistent and effective communication of the brand's story across various channels. The team works closely with clients to understand their unique needs and objectives, devising tailored branding strategies that drive positive change and shape good business outcomes.

Client and Branding

The Software Development Team at Total Design is responsible for crafting and implementing cutting-edge digital solutions that align with the company's integrated approach to branding, communication, and technology. This team collaborates closely with strategists, designers, and marketeers to develop websites, digital platforms, and innovative applications, ensuring seamless user experiences and impactful digital presences for our diverse clientele.

Software Development Team

This department provides essential administrative and financial support functions to facilitate organizational operations.

Administrative Support

This department focuses on overseeing client relationships and ensuring successful project delivery.

People (2)

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Other teams

Creative Strategy

Design Team

Client and Branding

Software Development Team

Administrative Support

Client Management