Jorge Rosas

Jorge Rosas is a recognized business professional in the marketing and commercial field, currently serving as the Director de Agencias - Addressable TV Ads at Totalplay since 2022. With over 15 years of expertise in strategic brand building across Latin America, Jorge has a proven track record of creating and implementing high-impact strategies that transform organizations during critical periods or expansion phases. Previously, Jorge held key marketing leadership roles at Maxxium, Samsonite, and IPG Mediabrands México, driving substantial growth and market presence in various categories. Jorge holds a Postgraduate degree in Marketing from Universidad Tecnológica de México and a diploma in Marketing from the University of California, Los Angeles.