Rafael Rocha is currently serving as the Director of Advanced Segmentation and Personalization at Totalplay since 2022. They previously held several roles at Telefónica from 2017 to 2018, including positions as Subdirector of Strategy and Commissions, and Manager of Management Systems. With experience in telecommunications and entrepreneurship, they co-founded a startup while managing omnichannel strategies at Grupo Chedraui from 2019 to 2022. Rafael's earlier career included roles in automation and maintenance engineering at Metalsa.
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