Totem pioneers new content models to create global category leaders on social media. 

In 2012, YouTube invited us to help scale their platform across APAC - referred to by YouTube as “the McKensie of Online Video”. Leading consulting projects for many of the biggest Creators, Media, and VC companies worldwide across four continents, 15+ countries, and multiple genre categories. From content creation through to distribution.

In 2022, leveraging 10 years of global consulting insights, technology, and expertise, Totem shifted its core focus from consulting services to building owned and operated channels. Within 12 months we built the no.1 factual entertainment brand in the world on social media (Bondi Rescue), the no.1 food and drink brand in the world on Facebook (Sticky Lollies), and the no.1 First Nations creator brand in Australia (Black As). Simultaneously creating global best practice case studies for Facebook, partnering with Snap to grow their footprint across APAC, creating the first brand to hit 1M followers for TikTok Australia, and executive producing the most viewed Facebook and TikTok original series ever commissioned by Screen Australia. In 2023 alone, we created over 5000 videos and generated over 12B+ views. We are one of the top 25 fastest-growing digital-first media companies in the world today.

We have 40+ staff across 13 countries (speaking 20+ languages) working across Consulting, Totem Studio, Distribution and Digital Rights Management. Our mission is to foster global communities beyond entertainment, nurturing deep human connections and shared identities through video to help shape the future of our industry.


Totem Global

Steve Crombie

This department is responsible for creating and editing video content to support various projects and initiatives.

Video Production

This department oversees the coordination and strategy for engaging and managing various distribution channels.

Channel Management

This department focuses on creating, editing, and coordinating video content and media projects.

Media Production

This department focuses on overseeing and enhancing organizational performance through strategic initiatives and metrics.

Totem Global

Org chart

Teams

Video Production

Channel Management

Media Production

Performance Management

Offices

Totem Global

Org chart

Teams

Video Production

Channel Management

Media Production

Performance Management

Offices

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