Totême is a D2C fashion company that creates ready-to-wear, shoes, bags, and accessories. It started as a studio producing a label for ready-to-wear, shoes, bags, and accessories. The company currently employs a digital-first and direct-to-consumer business model which is mixed with online retailers and department stores. Totême is a style universewith a singular aesthetic. Based in Stockholm, the label explores the appeal of a modern uniform through distinct design cues, meticulous craftsmanship, and methodic repetition. Inspired by women’s lives and needs, the ambition is to define a dress code and wardrobe that backs their purpose.

TOTEME

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