Beatriz Costa

Beatriz Costa is currently the Diretora de Product & Customer Marketing at TOTVS, bringing over 10 years of experience in the Martech/SaaS market to their role. Prior to this, Beatriz held various positions at Locaweb, including Coordenadora de Marketing de Produtos and Group Product Manager, where they led marketing strategies and product management initiatives. Beatriz has also been associated with RD Station in leadership roles such as Group Product Manager and Head de Produtos. They earned a Bachelor’s degree in Tourism from Universidade Anhembi Morumbi and a postgraduate degree focused on Business Management with an emphasis in Marketing from Escola Superior de Propaganda e Marketing.