Lilian Arruda is a seasoned sales executive with over 20 years of experience in B2B consultative sales, commercial management, key account relationships, and strategic prospecting across technology, education, retail, and telecommunications sectors. They have a proven track record in complex negotiations, business development, and commercial planning, embodying both hunter and farmer profiles to consistently exceed targets. Currently, Lilian serves as a senior sales manager at ScanSource Brasil and as a senior business solutions executive at TOTVS, where they manage large client portfolios and mentor new team members. Previously, Lilian held significant roles at Embratel and Claro, focusing on integrated IT solutions and leading strategic negotiations. They earned a bachelor's degree in Portuguese and German from the Universidade Federal do Rio de Janeiro.
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