Lorena Baptista

Lorena Baptista is a professional with extensive experience in sales, marketing, and operations management in the hospitality and finance industries. Notable positions include Gerente de Contas at Bourbon Hotéis & Resorts, Coordenadora de Operações e Produtos de Adquirência at BRBCARD, and Senior Loyalty Analyst. Lorena has led teams in various capacities, managed customer relationship management strategies, and developed operational efficiencies across organizations. Education includes an MBA in Marketing from FGV - Fundação Getulio Vargas and a Bachelor's degree in Tourism with an emphasis on business administration from UPIS - União Pioneira de Integração Social. Current role is as Especialista em Estratégias Digitais at TOTVS.