Mário Liboni

Mário Liboni is an accomplished professional with extensive experience in market intelligence and strategy, currently serving as Head of Market Intelligence and Strategy for Retail and Distribution at TOTVS since April 2022. Prior to this role, Mário held positions such as Head of Strategy at Printi and Regional Sales Manager at Bombardier. Mário's background includes strategic planning management at Ri Happy Brinquedos Ltda and business analysis at McKinsey & Company, alongside earlier roles in account management at Latin Panel and as a marketing intern at Procter & Gamble. Mário holds a Master of Business Administration in Project Management from USP/Esalq and a postgraduate degree in Business Intelligence from FIA, complemented by a Bachelor's degree in Advertising and Marketing from the Universidade de São Paulo.