Johan Berndtsson is a UX/CX professional who has transitioned into an entrepreneur, investor, and advisor. As the CEO of Ambition since 2021, they focus on enhancing design, UX, and CX capabilities within organizations. Before Ambition, they co-founded inUse, a leading design agency in Scandinavia, and the From Business to Buttons conference, attracting notable figures like Steve Wozniak and Al Gore. Johan also served as a board member for several organizations, including Touchtech and Vizcon, leveraging their extensive experience in design and business strategy. With a Master's degree in Computer Science and Human Work Science, they continue to impact the design community through innovative training and consulting initiatives.
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