Tourism Jasper is the official marketing organization of Jasper and Jasper National Park, Canada’s base of adventure.

As the keepers of the Jasper brand, our role is to present Jasper as it really is: an awe-inspiring and authentic Rocky Mountain destination – the entry point to Canada’s most epic adventures. It is from here that the greatest personal expeditions begin; where explorers and wanderers from around the world collect to enjoy the activities, accommodations, restaurants, and businesses of the town of Jasper, before taking on the real Canadian Rockies of Jasper National Park.

Welcome those prepared to Venture Beyond.

Hotels & Hospitality

Parks

Travel & Leisure

Tourism Jasper

Tyler Riopel

Naji Khouri

Erin Steeves

This department manages the organization’s messaging, public relations, and stakeholder communications.

Corporate Communications

This department focuses on promoting the organization's brand through strategic marketing initiatives and managing relationships with media outlets.

Tourism Jasper

Org chart

Teams

Corporate Communications

Marketing and Media

Offices

Tourism Jasper

Org chart

Teams

Corporate Communications

Marketing and Media

Offices

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