Lance Alvarez

Lance Alvarez possesses extensive experience in sales and business development across various industries, with a focus on key account management and strategic growth. From 2022, Lance serves as the Director of Sales FDM-LATAM at Townley, Inc., following a role as Senior Regional Key Account Manager at Barcel USA. Previous positions include Director of Sales at Beanfields PBC, National Field Sales Manager at Frito Lay, and roles at The Coca-Cola Company, Wyeth Consumer Healthcare, and Coors Brewing Company. Lance has successfully developed relationships with major retailers and distributors, driving sales and market expansion initiatives throughout the United States and Latin America. Lance holds a Bachelor of Business Administration in Business Management from the University of Iowa, completed in 1987.