Laviet Joaquin currently serves as the Head of Marketing for TP-Link Philippines, leading a marketing team to implement strategies that enhance brand awareness and market share, achieving a 95% increase in campaign efficiency. Previously, Laviet held the same title at Boozy.ph and Toys"R"Us, overseeing marketing initiatives and digital campaigns to drive brand growth. Experience also includes a position at SM Supermalls, where Laviet managed marketing support for tenants, significantly boosting foot traffic and sales. Earlier work at Shangri-La Hotels and Resorts focused on crafting impactful communications and campaigns to enhance brand awareness. Laviet holds a Bachelor's Degree in Tourism and is pursuing a Master's in Communication at the University of the Philippines.
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