Alison Tidman is the Business Lead and Operations Lead at T&P, currently overseeing a cross-discipline team for NatWest Group. With 18 years of experience in marketing communications, Alison has successfully led teams to develop strategic and creative solutions that enhance brand growth across various media channels. Previously, as a Business Director at Young & Rubicam and Isobar, Alison managed significant client portfolios, achieving substantial income growth and fostering innovative marketing strategies. Alison holds a BA in History from the University of York.
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