Ben Brookes is the Business Intelligence Director at T&Pm, where they focus on data and digital marketing strategies for global brands. They have expertise in analytics, data visualization, and platform adoption, having led significant projects for companies such as Nestlé, Unilever, and Google. Previously, Ben held various consulting roles, where they drove impactful business initiatives and innovations, including a churn risk model for British American Tobacco and a marketing intelligence solution for Unilever. They earned a Bachelor of Arts in History from Oxford Brookes University and have contributed to industry thought leadership through published insights on best practices in data-driven marketing.
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