Cally Archibald

Cally Archibald is an experienced professional in strategic communication, currently serving as Strategy Director at T&Pm since February 2021, having previously held roles as Senior Strategist and Strategist within the same company. Prior experience includes positions as Content Strategist at Initials, Social Media Strategist and Senior Social Media Manager at smp - Simpson Mahoney Parrock, and Social Account Manager at The Brooklyn Brothers, where responsibilities encompassed managing social media strategies for prominent clients such as SanDisk and Land Rover. Cally’s career began in event sponsorship and marketing roles at Terrapinn, followed by a brief teaching position at Changsha Medical University and an internship at GlaxoSmithKline. Cally holds an MA (Hons) in Psychology from the University of Glasgow and participated in the Study China Programme at East China Normal University.