Felicity Sim is a seasoned digital creative professional with extensive experience in design and animation across various reputable companies. Currently serving as a Digital Creative at The&Partnership since August 2022, Felicity previously held positions such as Animation Lead at LuxonTech and Digital Learning Developer at Media Zoo. Other notable roles include Animator/Graphic Designer at EXIMIA, Visual/Motion Graphics Designer at TheFork, and Digital/Visual/Motion Designer for TheFork UK, where significant European promotional campaigns were orchestrated. Felicity also contributed to The Guardian's rebranding efforts and innovated digital advertisements for News UK. With foundational experience as a Creative Intern and Design Assistant, Felicity holds a Bachelor of Arts degree in Animation from the University of the West of England and a foundation degree in Animation from Arts University Bournemouth.