Matt Shaw

Matt Shaw serves as the Strategy Director at T&P𝑚 since November 2018, leading strategic initiatives for notable clients such as NatWest, Pets At Home, and The Kings Trust. Prior to this role, Matt was a Senior Strategist at T&P𝑚, where responsibilities included leading retail and brand strategy for NatWest and integrated planning for Argos. Experience at RAPP involved strategic work on the Virgin Media account, while time at Telegraph Hill Ltd included overseeing content strategy for high-profile brands like Nike and the winning campaign for Britain's Beer Alliance. Earlier career stages included positions at WaveMetrix, providing entertainment research insights for major film studios and TV companies. Matt Shaw earned a Bachelor of Arts in History from the University of York between 2010 and 2013.