Michael Lazenby is an experienced professional in audience strategy and insights, currently serving as the Head of Audience Strategy and UK Head of Audience Planning at T&Pm since January 2021. Prior to this role, Michael held the position of Insights Director at Black Swan Data from March 2020 to October 2020. An extensive tenure at MediaCom from August 2007 to February 2020 included various roles, such as Associate Director, Regional Research Manager for EMEA, Research Manager, Senior Research Executive, Research Executive, and Research Assistant. Michael holds a BA in History from the University of Warwick, obtained between 2004 and 2007.
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