Sofia Chiliadaki

Sofia Chiliadaki is currently the UK & WW Head of Activation Operations at T&Pm, where they oversee digital activation operations. They previously held various roles in the media and digital marketing sector, including Head of Biddable Media at m/SIX and Business Director at Mindshare. Sofia started their career as an Editor at Liberis Publications and moved through positions such as Search Planner/Buyer at Mediacom and Search Manager at Arena Media. With a strong background in biddable media and digital strategy, Sofia has been instrumental in shaping marketing operations across multiple organizations.