Sofia Papaioannou

Sofia Papaioannou is an experienced marketing professional currently serving as a Performance Activation Manager at T&P, where responsibilities include managing Whirlpool D2C clients across multiple markets, overseeing reporting and campaign optimisation. Prior experience includes roles as a Performance Marketing Manager at Spotawheel, where marketing activities for B2C and C2B segments were directed, and as a Performance Marketing Specialist at iProspect, managing campaigns for L'Oréal. Sofia has also worked as a Performance Specialist at Hangover Media, where performance strategies were developed, and as a Digital Account Manager at Protocol Digital Marketing, handling client communication and performance. Additionally, a strong academic background includes a Master's Degree in Marketing & Communication from Athens University of Economics and Business, and participation in the Digital Talents Academy at Google Athens.