Sara Hacker

Sara Hacker is a seasoned professional in sports marketing and management, currently serving as Vice President of Sales Training & Creative Development and General Manager for the Kentucky High School Athletic Association at TPG since July 2021. The role includes achieving consistent revenue growth and nearly tripling annual property revenue in less than two years. Additionally, Sara holds the position of Associate Regional Vice President at Midway University while contributing as an adjunct professor of sports sponsorships and marketing at Kentucky State University and Morehead State University. Previous experience includes senior roles at Morehead State University, Bojangles' Restaurants, Inc., and East Tennessee State University, with a strong track record in revenue generation, corporate sponsorships, and community engagement across various sports initiatives. Sara holds a Master's degree in Sport Management, Marketing, and a Bachelor's degree in Communications, Advertising, and Public Relations from Morehead State University.