TPG
William Cook currently serves as General Manager for NHIAA and VPA at TPG, a position held since April 2024. Prior experience includes roles at Learfield IMG College, where responsibilities progressed from Manager of Business Development to Partner Service Coordinator from January 2019 to April 2024. William worked as an Account Executive in Group Sales for the New York Islanders and started a professional journey as an Inside Sales Representative with the Hartford Wolf Pack Hockey Club. Additional experience includes sales roles at TeamSports Group, LLC, and Barnes & Noble College, alongside an internship in Event Management with The Ohio State University Department of Athletics. William also contributed as a Grassroots Marketing Team Member for Columbus Crew SC and served as a Property Assistant at Ohio State Sports Marketing/IMG College. A graduate of The Ohio State University, William holds a Bachelor of Science in Sport Industry.
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TPG
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TPG is a sponsorship sales company built by a group of industry leaders. We understand the dynamic athletics marketplace, have key industry relationships and a drive to reinvent the model to better align with changing brands and market needs. We create new revenue streams for our high school partners, while at the same time generating tangible results for our marketing partners. From concept to activation, we sell and manage strategic marketing programs focused on delivering the ultimate fan experience. Mission: We believe in the high school student-athlete experience and how it positively shapes our next generation. It is our mission to support this cause by connecting its community to organizations and brands that share in this belief.