Daniel van Vorsselen currently serves as Business Director and CX Lead at TRA since November 2021, focusing on qualitative and quantitative research projects centered on customer experience, brand development, and strategic insights. Prior to this, Daniel held various roles at PwC New Zealand, including Account Director and Manager in Experience Consulting, employing service design and customer research to enhance client experiences. Experience also includes a managerial position at KPMG Canada in Customer Advisory, where Daniel oversaw digital transformation projects, and a Senior Consultant role at PwC's Digital Services, emphasizing the design of innovative customer strategies. Daniel's career began with internship experience at PwC and data science work at The University of Auckland, complemented by a strong educational background in Statistics, Economics, and Finance from the University of Auckland.
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