Mark Hobart

Mark Hobart is an experienced professional in the fields of strategy and insights, currently serving as Managing Partner at TRA, an insight agency since July 2021. Prior to this role, Mark held positions as Strategy Director at The Lab Insight & Strategy and PUSH Collective, where expertise in brand strategy and cultural insights drove client growth. Mark's extensive background includes over a decade at Kantar TNS in various leadership roles, focusing on innovation, product development, and key account management with significant clients like Vodafone. Early career experience as a Senior Research Analyst at Enhance Management built a solid foundation in both qualitative and quantitative research. Mark holds a Bachelor of Arts in Film & Television Production and a Master of Business in Communication Studies from Queensland University of Technology, along with a Bachelor of Business in Marketing from Griffith University.