Tara Howes

Tara Howes is an experienced professional in the field of business and strategy, currently serving as Business Director and Account Director at TRA since May 2022. Prior experience includes roles as Associate Director and Senior Behavioural Strategy Consultant at The Behavioural Architects, as well as Senior Consultant at TRA from May 2019 to August 2020. Tara began a career in strategy at Colenso BBDO as a Junior Strategist, contributing to notable brands such as BNZ and Spark. Additionally, Tara has held volunteer leadership positions within the Young Leadership Group of the Commercial Communications Council and has experience in various marketing roles, including Marketing Coordinator at Serious Food Co and internships at Bauer Media Group NZ and two account management internships. Educational achievements include a Bachelor of Business and Communications with a focus on Marketing and Advertising from Auckland University of Technology.