Tony Lai is an accomplished data professional with extensive experience in data science and analytics. Currently serving as the Head of Data at TRA since May 2016, Tony drives the development and innovation in data disciplines while managing a team of data scientists. Previous roles include Data and Analytics Director and Lead Data Scientist at TRA, as well as Data Scientist at VMob Ltd, where responsibilities included improving data quality and providing actionable insights. Earlier experience includes positions as a Consultant in Behavioral Analytics at The Research Agency, and a Senior Marketing Scientist at Colmar Brunton, where advanced marketing science techniques were applied to extract commercial insights. Tony holds a Master of Science with Honours in Statistics and a Post Graduate Diploma in Science from the University of Auckland, along with a Bachelor of Science in Statistics.
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