Tracer accelerates Brand Success for the world’s most-loved brands, including four of the top five most valuable global businesses.

In today’s landscape of highly sophisticated digital threats and hyper-competition, the stakes have never been higher for businesses to identify risks and opportunities across the evolving digital universe.

The Tracer Platform mitigates digital brand misuse to preserve authentic customer interactions and uncovers new categories of dynamic market insights to fuel better business decisions.

Enterprise Software

Mobile

Consulting

Risk & Compliance

Internet

Software

Apps

Information Technology

Security

Tracer

Tracer's headquarters in Boise, ID, United States

This department focuses on gathering, analyzing, and interpreting data to support informed decision-making and drive business strategies.

Data Analytics

The Engineering and Data Team at Tracer is dedicated to developing and maintaining the Tracer Platform, which is essential for identifying digital risks and opportunities for top global brands. This multidisciplinary team of software engineers, data scientists, analysts, and brand protection specialists leverages advanced engineering and analytics techniques to mitigate digital brand misuse, preserving authentic customer interactions. Additionally, they uncover dynamic market insights to help drive smarter, data-informed business decisions.

Engineering and Data Team

The Customer Success and Development team at Tracer is dedicated to ensuring clients maximize the value from the Tracer Platform. This team works on customer onboarding, account management, and ongoing support to help clients navigate digital threats and capitalize on market insights. They also foster and manage customer relationships, drive customer satisfaction through strategic support, and develop new business opportunities to enhance brand success.

Customer Success and Development

The Leadership Team at Tracer is responsible for steering the company's strategic direction and ensuring the successful execution of its mission to accelerate brand success. They oversee major operational areas, including finance, product innovation, legal affairs, technology, and customer success, driving initiatives that mitigate digital brand misuse and unlock actionable market insights. By aligning diverse expertise, the team fosters a cohesive vision to navigate digital threats and competitive challenges, bolstering Tracer’s position as a leader in brand protection and analytics.

Leadership Team

The Product and Delivery team at Tracer focuses on the end-to-end process of bringing products to market. They manage product development, ensure timely and efficient delivery, and enhance user experience through optimal design. This team also collaborates closely to mitigate digital brand misuse, leveraging market insights to drive better business decisions for the world’s most-loved brands.

Product and Delivery

This department focuses on ensuring customer satisfaction and enhancing the overall client experience through effective support and relationship management.

People (12)

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Other teams

Engineering and Data Team

Customer Success and Development

Leadership Team

Product and Delivery

Customer Success