Tracer, an established Indian shoe brand, offers a wide variety of running, sports, and leather shoes, sandals, and slippers for men, women, and kids. With 25+ years of experience in the footwear industry, we’re committed to delivering comfort, durability, and style—backed by the latest technology and a deep understanding that “Every Step Matters.”

What began as a trusted name in India’s offline retail market has grown into a forward-thinking manufacturing partner for brands across the globe. Whether you’re a D2C label, retailer, or distributor, we provide end-to-end footwear solutions—from OEM and private label manufacturing to product development and packaging.

What We Offer

OEM & Private Label Manufacturing for sports, athleisure, fashion & lifestyle footwear

Product Development with in-house design, sampling, and R&D

Sustainable & Ethical Production using eco-conscious materials and responsible practices

Scalable Capacity with Low MOQs, enabling both high-volume and small-batch launches

Global Sourcing Alternative with competitive pricing and reliable delivery timelines

As global supply chains shift and brands seek diversification beyond traditional hubs, India is emerging as a strong alternative. Tracer is uniquely positioned to serve as your sourcing partner—with the ability to blend style, comfort, and speed-to-market seamlessly.

Why Work With Us?

Trusted by India’s largest retailers

Flexible manufacturing with a focus on quality

Family-owned with a personal stake in every product

Future-ready infrastructure and market understanding

Transparent, collaborative partnerships

Whether you're building the next cult sneaker or scaling a heritage brand, Tracer is here to support you—one step at a time.

Let’s walk the future together.

Tracer India

Org chart

Teams

Offices