TrackBack© substitutes customer contact details in client CRM systems with trackable details. This reveals to OEM and Dealership managers whether customer leads are followed up, how quickly and how effectively.

Why?
• We believe that every lead deserves a fast call – or an email if no phone number is available. It is unacceptable to ignore even the smallest business opportunity.
• We believe in revealing what really happens between customers and businesses.
• We believe that by revealing what happens, customers can receive better treatment and will be more likely to buy our clients’ products.
• We believe that dealers who do their job should be recognised.
• We believe that if sales staff know they are being watched, they perform better.
• We believe that brands should always be represented by consistently high quality customer contact staff and that by revealing individual performances we can identify process issues and training opportunities.
• We believe that marketing campaigns can only improve if the value of the opportunities they generate can be accurately measured.

Used and trusted in over 20 countries by General Motors, Ford, Groupe PSA, Fiat Chrysler Automobiles, Hyundai, Mercedes-Benz and Suzuki.

Automotive

Business Development

Enterprise Software

Marketing

Sales

TrackBack

Enterprise Road serves as a hub for software development, customer success, and HR management in the tech sector.

Enterprise Road

Bilal Mustafa Sheikh

Gareth Thomas

This department focuses on analyzing and improving the overall customer experience through feedback, quality assurance, and data analysis.

Customer Experience

This department oversees sales strategies and performance across various European markets.

Sales Management

This department focuses on ensuring customer satisfaction and fostering strong relationships post-sale to drive retention and growth.

Customer Success

This department focuses on driving revenue growth through sales initiatives and marketing strategies.

TrackBack

Org chart

Teams

Customer Experience

Sales Management

Customer Success

Sales and Marketing

Offices

TrackBack

Org chart

Teams

Customer Experience

Sales Management

Customer Success

Sales and Marketing

Offices

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