Peter Harding

VP New Sports

Peter Harding is a seasoned professional with extensive experience in strategic consulting and business development. Currently serving as VP of New Sports at Trackman since September 2025, Peter previously held key positions at Implement Consulting Group, including Partner, where leadership in the Go-to-market team and engagement in over 50 major projects were notable contributions. Peter's career also includes roles as Senior Business Development Manager at Demant, focusing on digital strategy and organizational development, and various consultancy positions within Implement Consulting Group, which began as a Business Analyst in 2009. Peter's academic background features a Master’s degree in Business Administration & Management Science from Copenhagen Business School, complemented by teaching experience and further studies at other institutions, including the University of Copenhagen and Portland State University.

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