Lance Scott is an accomplished sales executive with extensive experience in the automotive industry. Currently serving as Vice President of Sales at Trackforce since December 2024, Scott previously held the same title at Solera Holdings, LLC. from October 2022 to December 2024 and at Alleva from January 2022 to October 2022. Notably, Scott was Vice President of Sales - Franchise for Solera Dealer Solutions from December 2008 to January 2022, following the acquisition of DealerSocket by Solera Holdings in June 2021. Additional experience includes roles as National Sales Director and Regional Sales Director at DealerSocket, and leadership as President of South Coast Pop Warner from 2009 to 2013. In the earlier part of the career, Scott served as a Partner at LSI/Professional Athletes Speakers Association. Scott earned a Bachelor's degree from the University of Utah between 1990 and 1995.
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