Trackunit
Daniela Lazarević is a seasoned marketing professional with extensive experience in promoting technology solutions within the construction industry. Currently serving as the Global Marketing Director at Trackunit since May 2022, Daniela leads marketing efforts for a firm that provides IoT services to enhance operational efficiency in construction through real-time data analysis. Prior to this role, Daniela held positions including North America Marketing Director at Confetti and various senior marketing roles at Bridgit, where responsibilities spanned from marketing management to communications. Early in the career, Daniela gained foundational experience as a Marketing Campaign Specialist at Shopify Plus. Educational qualifications include a Bachelor of Arts with a focus in English Rhetoric and Professional Writing from the University of Waterloo and an international study semester at the University of Exeter.
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Trackunit
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Trackunit is a technology company that orchestrates the data and infrastructure that connects construction. The construction industry uses Trackunit’s software and hardware to connect to the ecosystem of construction from one platform connecting people, assets, and processes. Trackunit collects and analyzes machine data in real-time to deliver actionable, proactive, and predictive information, empowering customers with data-driven foresight. Trackunit delivers an integrated operating platform with applications and services enabling construction professionals to increase business efficiency by optimizing machine utilization, operator safety, digitizing workflows, and ultimately eliminating downtime. Trackunit promises to lead the technology engagement to help eliminate downtime. The mission is not only to recover from budget and schedule overruns but also to re-establish the reputation of the industry for innovation and leadership. Trackunit services its customers worldwide from its offices in Denmark, Canada, United States, Singapore, Sweden, Norway, France, the Netherlands, Germany, UK, Australia, and Japan. Visit Trackunit.com to learn more.