Lærke Ullerup

Lærke Ullerup is an accomplished professional with extensive experience in product and marketing leadership, currently serving as Chief Product & Marketing Officer at Trackunit since December 2018, where responsibilities include product vision, management, and marketing strategy. Lærke co-founded Purpose Makers, focusing on creating and activating purpose within organizations, and has worked as an independent consultant through Ullerup.io since 2006. Previous roles include marketing leadership at Trackunit, board memberships with Techfestival and Cycling Without Age, and community-building initiatives such as #CPHFTW and TEDxCopenhagen. Lærke also served as an external lecturer at the IT University of Copenhagen and was a partner at Wemind A/S, emphasizing change management and organizational development. Lærke holds a Master's degree in Media Science and Organization Studies from Aarhus University.