Trackunit
Martin Roath brings extensive expertise in product marketing and management, currently serving as the Director of Product Marketing at Trackunit since November 2021, where responsibilities include driving product success and aligning marketing strategies with corporate goals. Prior experience includes positions at ZTR Control Systems as Product Marketing Manager and Product Manager for the ONE i3 IIoT equipment management solution, emphasizing digital transformation in the off-road equipment market. With a background in IT business alignment at GoodLife Fitness and project management roles spanning over two decades, Martin has developed a strong foundation in managing cross-functional teams and fostering customer relationships. Educational credentials include an Associate’s Degree in Electronics Engineering Technology from Fanshawe College and a Diploma in Audio Recording Engineering from the Ontario Institute of Audio Recording Technology.
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Trackunit
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Trackunit is a technology company that orchestrates the data and infrastructure that connects construction. The construction industry uses Trackunit’s software and hardware to connect to the ecosystem of construction from one platform connecting people, assets, and processes. Trackunit collects and analyzes machine data in real-time to deliver actionable, proactive, and predictive information, empowering customers with data-driven foresight. Trackunit delivers an integrated operating platform with applications and services enabling construction professionals to increase business efficiency by optimizing machine utilization, operator safety, digitizing workflows, and ultimately eliminating downtime. Trackunit promises to lead the technology engagement to help eliminate downtime. The mission is not only to recover from budget and schedule overruns but also to re-establish the reputation of the industry for innovation and leadership. Trackunit services its customers worldwide from its offices in Denmark, Canada, United States, Singapore, Sweden, Norway, France, the Netherlands, Germany, UK, Australia, and Japan. Visit Trackunit.com to learn more.