Martin Roath

Martin Roath brings extensive expertise in product marketing and management, currently serving as the Director of Product Marketing at Trackunit since November 2021, where responsibilities include driving product success and aligning marketing strategies with corporate goals. Prior experience includes positions at ZTR Control Systems as Product Marketing Manager and Product Manager for the ONE i3 IIoT equipment management solution, emphasizing digital transformation in the off-road equipment market. With a background in IT business alignment at GoodLife Fitness and project management roles spanning over two decades, Martin has developed a strong foundation in managing cross-functional teams and fostering customer relationships. Educational credentials include an Associate’s Degree in Electronics Engineering Technology from Fanshawe College and a Diploma in Audio Recording Engineering from the Ontario Institute of Audio Recording Technology.