TRC
Martin W. currently serves as a Partner at TRC, a role held since 2020. Previously, Martin was a PhD student on sabbatical at Imperial College London from July 2020 to August 2022 and worked as Chief Data Officer and Data Analyst at YoBike from July 2018 to November 2020, focusing on growth hacking initiatives. Martin also gained experience as an Assistant Consultant at China Design Group Co., Ltd. in July 2016, contributing to multi-disciplinary projects. From October 2013 to January 2016, Martin was the Project Manager for Enactus at Southeast University, where a new business model utilizing coffee grounds for clothing was developed. Additionally, Martin participated in the 2014 Summer Youth Olympic Games as a National Olympic Committee assistant, facilitating coordination between delegations and the organizing committee. Academic credentials include a Master's degree in Transport and Business Management from Imperial College London and a Bachelor's degree in Traffic Engineering from Southeast University, alongside further studies at UCL and the University of Birmingham.
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TRC
Governments have had a harder time adapting to new technologies than businesses have. There are many ways that the public sector can improve the way it serves its citizens by using newer technologies and models. Smart city implementation is no longer a myth with cities like NEOM spending more than $1 trillion dollar is practical proof of traction. However what about cities that lack pockets and tight budgets implement smart city services? Trac is on a mission to change the way smart cities are defined by offering the CITY AS A SERVICE PLATFORM. We are the first to develop and deploy a plug-n-play microservice model of core municipal services through digital platforms that are data-driven and accessible via personal devices. Through this, we want to dissolve traditional tensions between residents and cities and improve sustainable-driven urban quality of life with the low-cost model.