Chris Macdonald

Chris Macdonald is an accomplished professional with over 20 years of experience in marketing, strategy, and business development across various regions, including Asia, America, the UK, and Australasia. They have held leadership roles in digital marketing agencies, start-ups, and corporate teams, currently serving as Chief Marketing Officer at TracPlus, where they focus on building a connected marketing ecosystem. Chris has also founded multiple ventures, including HOMEBASE New Zealand and Runners with Beards, and has worked as a consultant to enhance organizational capabilities. They hold a degree in Computer Engineering from Auckland University of Technology.