TracrTM is an advanced technology platform developed by De Beers Group to underpin trust in diamond provenance. Through the use of leading-edge technologies - including blockchain, artificial intelligence, the internet of things and advanced security and privacy technologies – TracrTM enables confidence in a diamond's source throughout the diamond value chain.  TracrTM is the world’s only distributed diamond blockchain that starts at the source and provides tamper-proof source assurance at scale, enabling De Beers Group’s rough diamond customers to provide an immutable record of a diamond’s provenance, and empowering jewellery retailers to have confidence in the origin of the diamonds they purchase. Tracr was first launched in 2018 and was named by Forbes as one of the world’s 50 leading blockchain solutions in 2020, 2022 and 2023

Blockchain

Tracr

Tracr's headquarters in London, United Kingdom

Wesley Tucker

Kylie G.

Julien Deneux

Emanuela Morando

Henrik Bratbøl

Dave Andersen

The Product Development Team at Tracr is responsible for the end-to-end creation and improvement of the Tracr platform, ensuring it effectively uses blockchain, AI, IoT, and advanced security technologies to verify diamond provenance. This team collaborates on designing, developing, and testing new features, enhancing platform reliability and security, and ensuring a seamless user experience for all stakeholders in the diamond supply chain.

Product Development Team

The Data and Integration Team at Tracr is responsible for managing the seamless integration and analysis of data across the platform. This includes developing and maintaining data pipelines, ensuring data integrity and security, and leveraging advanced technologies like AI and blockchain to provide accurate and real-time tracking of diamond provenance. They work to support the entire diamond value chain by guaranteeing the tamper-proof and immutable recording of diamond origin and ensuring that all data flows efficiently and securely through the system.

Data and Integration Team

The Leadership Team at TracrTM, composed of the CEO, Interim Chief Technology Officer, and Chief Operating Officer, is responsible for steering the company's strategic direction, overseeing technological advancements, and ensuring operational efficiency. They collaboratively work to drive innovation, maintain trust in diamond provenance through cutting-edge technologies, and optimize the platform's functionality to meet industry demands.

Tracr

Org chart

Teams

Product Development Team

Data and Integration Team

Leadership Team

Offices

Tracr

Org chart

Teams

Product Development Team

Data and Integration Team

Leadership Team

Offices

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