Helen Allingham

Helen is an associate analyst on Omdia’s financial services team, focusing on payments and digital banking.

Helen has worked in research and analysis since 2001. She started her career as a graduate analyst in the financial services practice at Datamonitor, before going on to the lead the cards and payments team. She subsequently moved into analyst relations at digital marketing agency, Metia, where she specialised in fintech accounts and worked with clients ranging from small start-ups to large big tech companies.

Prior to working with Omdia, Helen was the head of content for the wealth management practice at GlobalData. She has a degree in French and German from the University of Exeter.