Most teams talk about finding Product-Market Fit. Few have a shared framework for how to actually get there.

Traction is built by the team behind Wednesday (wednesday.is), a product engineering company that has worked with 50+ startups. Some of them became unicorns. Others didn't make it. Along the way, we observed what separated the teams that found PMF from those that didn't. It almost always came down to how they made decisions together.

Traction is what came out of those observations. It's an in-person game that gives teams an accelerated way to build the decision-making framework needed to find Product-Market Fit.

Who it's for:

- Founding teams: Walk away with a shared decision-making language and the clarity to zoom out as risk-takers.
- Incubators & accelerators: Get a differentiating experience for your cohort and a way to spot your strongest founders.
- Business groups: Get an experience that breaks the ice and goes deeper than a networking event.

It costs less than a team outing but delivers something a team outing never will.

DM us or get in touch to book a session.

Traction

Org chart

Teams

Offices