We empower nonprofit community centers to make a greater impact in their communities using an industry-leading member management CRM. Traction Rec is built on the power of Salesforce to help manage operations, deliver services, and amplify the amazing good that YMCAs, Jewish Community Centers (JCCs) and Boys & Girls Clubs of America (BGCA) bring.

Creating positive impact isn't just what we do. It's who we are. Behind our product is what we're most proud of - putting people first. At our core, we're passionate about community and engagement, with our partners, and with each other.

Traction Rec has been recognized as Nonprofit Sales Partner of the Year, ISV Partner of the Year, and featured in the 2020 and 2021 Ready to Rocket List. 

Charity

Non Profit

Social Impact

Traction Rec

Lara Gilchrist

Linda Wong

Ai-Le Leroux

Brynn Anderson

Stephanie Andersen

Andrew Rogers

Jonny Power

The Product Development team at Traction Rec is responsible for designing, creating, and refining our industry-leading member management CRM, built on the Salesforce platform. This team collaborates to innovate and enhance features that empower nonprofit community centers like YMCAs, JCCs, and BGCA to improve their operational efficiency, deliver impactful services, and foster community engagement. They ensure that the product aligns with the needs of our users and remains at the forefront of technology and usability.

Product Development

Customer Success and Engagement

Leadership Team

Product Development

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Other teams at Traction Rec

Customer Success and Engagement

Leadership Team