Alex DeLeon currently serves as VP of Performance Marketing at Tractive, a position held since May 2025. Prior to this role, Alex was Head of User Acquisition at Wand from August 2024 to May 2025, where strategy was implemented for a subscription D2C startup in the PC gaming sector. From January 2022 to August 2024, Alex directed marketing initiatives for Humble Bundle under Ziff Davis, contributing to the growth of a prominent digital gaming platform. Experience at Expedia Group included leading B2B marketing for its Media Solutions arm, while at Portent, Alex served as Director of Marketing Services and founded a paid social media marketing team that significantly increased agency revenue. Earlier positions included roles in communications and public relations with various clients, including Seattle city agencies and major tech companies. Alex holds a Bachelor's degree in Corporate Communications and Political Science from the University of Washington.
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