Established almost two decades ago, Tractor Outdoor is a national out of home (OOH) media owner, which specialises in connecting brands to consumers through its network of traditional and digital inventory, as well as its transit networks and ambient platforms. Tractor Outdoor owns one of the largest digital OOH networks in South Africa, and is a member of Outdoor Measurement Council (OMC), the Out of Home Media South Africa (OHMSA) and the Interactive Advertising Bureau South Africa (IAB SA).

We create bespoke experiences for brands that are inspirational, meaningful, emotional, and engaging. We give you access to prime locations across all city gateways and major arterial routes across South Africa, where our locations are hand-picked to create maximum impact.
We are continually investing in data and research to measure audiences’ real-world location, likes, wants, and interests in a quantifiable form to deliver an accurate representation of OOH audiences. Data guides every campaign that we implement to ensure that each and every campaign is better than the one before. 

We believe in creating new experiences that are inspirational, meaningful, emotional and engaging for your brand.

Tractor Outdoor

The 28 Wesley Street office focuses on programmatic solutions, business development, and production support in the dynamic Observatory area.

28 Wesley Street

Murray McWilliams

This department focuses on generating revenue through client interactions and managing customer relationships.

Sales Department

This department provides strategic direction and oversight for the organization.

Executive Leadership

This department manages financial assets and oversees investment portfolios to optimize returns.

Finance and Portfolio

This department focuses on capturing visual content and acquiring locations for projects.

Tractor Outdoor

Org chart

Teams

Sales Department

Executive Leadership

Finance and Portfolio

Media and Development

Offices

Tractor Outdoor

Org chart

Teams

Sales Department

Executive Leadership

Finance and Portfolio

Media and Development

Offices

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