Emily Edwards

Emily Edwards is a content strategist at Matchbox Studio, having previously held roles at The Richards Group and Tractorbeam. They are a certified Scrum Master and freelance brand strategist, operating under Twice Edwards, where they specialize in brand strategy, copywriting, and research. Emily founded the weekly digital strategy newsletter, Strategy Soup, and has held positions ranging from Social Media Coordinator at 35 Denton Music Festival to Director of Digital at Neighborhood Goods. They earned a Bachelor of Arts in Strategic Communication with a minor in Political Science from the University of North Texas.