Tradco Services is a trusted partner for leading FMCG brands in East Africa, specialising in sales, merchandising, warehousing, distribution, and debtor management. With over a decade of expertise and deep market insight, we combine extensive local knowledge with strong trade relationships to drive brand growth, market reach, and consumer engagement.

Since our founding in 2013, Tradco has earned a reputation for excellence in in-store execution, brand strategy implementation, creative development, experiential activations, and data-driven market analysis. Our end-to-end logistics, warehousing, and distribution solutions have helped brands expand and thrive across Africa, blending international best practices with a nuanced understanding of local markets.

At Tradco, we are committed to delivering measurable value and long-term success for our clients.

A proud CA&S Group company.

Tradco Africa

Anne N Karanja (CPA K

This department focuses on managing customer interactions, sales strategies, and service delivery to enhance client satisfaction and drive revenue growth.

Customer Engagement

This department focuses on developing and managing trade relationships to drive business growth.

Trade Development

This department oversees and coordinates all project initiatives, ensuring timely delivery and alignment with organizational goals.

Project Management

This department focuses on managing and optimizing product selection, presentation, and pricing to maximize sales and enhance customer experience.

Merchandising Department

This department manages financial planning, analysis, budgeting, and reporting to ensure the organization's fiscal health.

Finance Department

This department focuses on identifying growth opportunities and managing relationships to drive revenue.

Tradco Africa

Org chart

Teams

Customer Engagement

Trade Development

Project Management

Merchandising Department

Finance Department

Business Development

Offices

Tradco Africa

Org chart

Teams

Customer Engagement

Trade Development

Project Management

Merchandising Department

Finance Department

Business Development

Offices

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