Tradeflow Ads is a specialist PPC agency built exclusively for UK trade suppliers, wholesalers, manufacturers, and building product businesses.

We help trade-focused companies stop wasting budget on DIY clicks and start generating real, profitable demand from trade buyers - including contractors, installers, merchants, specifiers, and commercial decision-makers.

Most PPC agencies treat building products like consumer e-commerce. They chase broad keywords, optimise for low-value form fills, and celebrate “leads” that never turn into trade accounts. The result is high spend, low margins, and little visibility on what’s actually driving sales.

Tradeflow Ads was created to fix that.

Our PPC strategies are built around trade buyer intent, not consumer browsing behaviour. We filter out DIY traffic before you pay for it, target searches that signal bulk orders and business use, and structure campaigns around profitability rather than vanity metrics.

We specialise in industries where sales cycles are long and conversions don’t always happen online. That means advanced offline conversion tracking, connecting ad spend to phone orders, quote requests, credit accounts, and real revenue - so optimisation is based on truth, not guesswork.

Tradeflow Ads works with trade merchants, manufacturers, wholesalers, and specialist suppliers across the UK building products and industrial supply sector.

If you sell to professionals, not homeowners, and want PPC that’s built for how trade businesses actually operate, you’re in the right place.

PPC built for trade buyers, not DIY clicks.

Tradeflow Ads

Org chart

Teams

Offices