Mareike Knappe

Head of People & Culture at TradeLink

Mareike Knappe is the current Head of People & Culture at TradeLink. Prior to this, they served as the Head of HR Strategy & Transformation at Südwestdeutsche Medienholding GmbH from September 2019 to April 2021. In this role, Mareike led a team and multiple strategic HR initiatives, such as an HCM cloud implementation. Mareike also drove cultural transformation and increased employee satisfaction and employer attractiveness. Furthermore, they optimized efficiency and collaboration through digitalization and lean processes.

From January 2016 to August 2019, Mareike worked as an HR Project Manager at ProSiebenSat.1 Media SE. In this role, they were responsible for HR project management for organizational restructuring, as well as carve-out and post-merger integration processes. Mareike also defined HR services, including cost allocation, and managed the implementation of a competency model.

Before their work in HR, Mareike was a freelancer specializing in project management and human factors trainings. Mareike also worked as a recruitment consultant for IT positions at Computer Futures, and completed an internship in HR policy & strategy at BMW Group.

Mareike Knappe has a Bachelor's Degree in business administration and economic psychology from the European Distance University, Hamburg. Mareike also has an apprenticeship from Mediagroup RTL Germany // IHK. Mareike Knappe is certified from IPMA: International Project Management Association in International Project Management Association (IPMA).

They work with Anton Svergun - Head of Sales, Tobias Nendel - CTO & Co-Founder, and Mathis Bahr - Head of Customer Experience. Mareike Knappe reports to Frederic Krahforst, CEO & Co-Founder.


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