Troy Snyder currently holds the position of Vice President of Digital Retailing and Private Marketplace at Trader Interactive, where responsibilities include transforming traditional vehicle shopping marketplaces into modern digital platforms and launching the Powersports industry's first fully transacting online platform. Additionally, Troy serves as a Board Member for the Customer Experience Program at UC Irvine, advising on online marketplace engagement and customer insights. Previous experience includes serving as Senior Vice President of Product at CarFinance, where Troy focused on integrating digital shopping experiences, and a lengthy tenure at J.D. Power, holding various leadership roles including Vice President of the Consumer Division and Chief Operating Officer of NADAguides. Troy's career began in digital marketing with Procom Technology. Troy holds a Bachelor's degree in Marketing from Penn State University.
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