Danielle B.

Danielle B. is a Senior Product Designer at AutoTrader.ca since November 2025, with a strong background in user experience and visual design across various industries. Previously, Danielle worked as a User Experience Designer at FairPlay Sports Media, where optimization of app onboarding processes led to a significant increase in conversion rates, alongside managing B2B projects with major sports media partners. Prior roles include Visual Designer at TC Creatives, User Experience Designer at Robert Digital Inc., and Student UX Designer for the City of Kingston. Danielle's design journey began as a Graphic Designer and Junior Graphic Designer at 1000 Islands RV Centre. Danielle holds a Graduate Certificate in User Experience Design from St. Lawrence College and an Advanced Diploma in Graphic Design from Niagara College.