Jacob W.

Jacob W. has a diverse work experience in the advertising and media industry. Jacob started their career as an Account Manager at MUNDO Media Ltd., where they were responsible for meeting client needs, managing campaigns, and achieving sales targets. Jacob then moved to Yellow Pages Group / Groupe Pages Jaunes – Canada, where they worked as an Award Winning Media Account Consultant. In this role, they provided full-service advertising solutions to SMBs, focusing on print, websites, online and mobile placement products, and search engine optimization.

Jacob W. later joined Yellow Pages NextHome as a National Strategist, Multimedia Solutions, where they developed strategic multimedia solutions for clients. Jacob then transitioned to AutoTrader.ca, where they held two roles. Initially, as a Senior Account Director - North America for TRFFK, an all-in-one digital advertising solution for the automotive sector. Jacob later became an Account Executive - National Media Sales, responsible for managing and executing custom campaigns to attract target audiences and in-market shoppers.

Throughout their career, Jacob W. has demonstrated expertise in multi-channel marketing and media planning, strategic campaign execution, and client relationship management.

Jacob W. has a diverse education history, starting with their enrollment at Seneca College from 2003 to 2005, where they pursued a degree in Business and Marketing Management, focusing on Business Marketing. Following this, they attended Seneca College again in 2005, completing a degree in Broadcasting - Arts with a specialization in Radio Broadcasting. In 2008, Jacob W. furthered their educational qualifications by attending the Radio and Broadcasting Marketing Bureau, where they obtained a Certified Radio Advisor (CRA) degree in Broadcast Marketing in 2009.

In addition to their formal education, Jacob W. has also obtained various certifications. In January 2023, they achieved the Google AdWords Certification in three different areas: AdWords, Mobile Advertising, and Video, all from the prestigious institution Google.